NEW FREE “MATCHMAKER” SERVICE HELPS SMALL BUSINESSES LOCATE THE RIGHT PUBLIC RELATIONS HELP
BOCA RATON, FL, May 102007 – Just about every small business and organization in America needs public relations help -- but most people don’t know how to go about finding the right P.R. agency to fit their specific needs, according to Margie Zable Fisher, president of Zable Fisher Public Relation, based in Boca Raton, FL. “Every day, someone tells me they’ve been burned by a P.R. agency,” says Fisher. “But there are a lot of good P.R. firms and practitioners out there -- it’s just hard for most business people to know what to look for to see if it’s the right match.” It will be a lot easier now, with the launch of THEPRSITE.COM, a new division of Zable Fisher Public Relations. THEPRSITE.COM is a free Internet referral service targeted to small businesses and organizations looking for U.S.-based public relations services. THE PRSITE.COM will act as a national clearinghouse to help small businesses locate the right agencies to fit their goals and their budgets, whether project or longer term public relations. Fisher has been working on this P.R. “matchmaker” concept for some time. Using technology and her sizeable network of public relations contacts around the country (she has operated a virtual P.R. agency for years), Fisher believes this free service will make the P.R. “matchmaking” process hassle-free. She maintains that P.R. is not “one size fits all.” Differences in geography, age of the company, type of business, whether the company offers product or services, budget, and company goals all factor into what P.R. firm would do the best job. For example, a home-based, online business created by a Mom with a new baby product has different needs than an established consumer product firm that sells through brick and mortar retailers. A restaurant looking for local exposure requires different publicity efforts than a restaurant in New York City that wants to attract an international clientele. The P.R. strategies for a Palm Beach, FL plastic surgeon are different than those for a plastic surgeon in Omaha, NE. Moreover, the bigger agency or the one based in your home area may not always be the most effective one for your business, Fisher points out. “A medical practice in Kansas City, for example, might get better results from an East Coast agency that specializes in getting P.R. for medical practitioners.” To make the process as hassle-free as possible, THEPRSITE.COM asks both prospective clients and P.R. agencies to complete brief online forms, collecting information that will help make the right “match.” Then the Zable Fisher team personally reviews each client’s information to offer specific recommendations. Will this new service impact on her own P.R. business? Says Fisher, “I look at other P.R. agencies as colleagues, not competitors. I feel that if you have your own special niche and you’re good at what you’re doing, there’s enough business for everyone.” Zable Fisher Public Relations has provided public relations services to hundreds of companies in many industries, from sole proprietors to Inc. 500 firms. For more information, visit www.theprsite.com.
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