Nowadays, finding a dream partner is not as easy as it used to be a few years back. The reasons for this are hectic professional lives and unfamiliarity with dating services. Singles in the U.S. would be glad to know that there are several online dating services. Hence, there is no longer a necessity for them to go and hunt for partners to socialize. They can just go online and browse for such sites that will offer them a lot of options. These sites are of different types: Some of them are broad-based and have members from different backgrounds looking out for several kinds of relationships; others provide specific services for members considering their interest, location, and relationships sought after.
If you are planning to set up such a service in Los Angeles, it could be a wise business decision, given the popularity of such services in the city.
As a provider of an Internet dating service, you need to facilitate individuals, groups, and couples to meet online and encourage them to develop either a romantic or a sexual relationship. You could also consider providing un-moderated matchmaking services by way of personal computers, cell phones, and internet. These services will enable people to exchange personal information and allow them to search for eligible partners based on the criteria of age, gender, profession, and location.
You may also provide the users the opportunity of uploading their photos to your website so that interested people can consider them for “hookups.” You may think of providing additional services such as online chatting, messaging through message boards, and web casting. If you are providing only basic services, allow the users to register for free. However, if you are offering additional value-added services, you may charge them an extra fee on a monthly basis.
Such a business could yield great results, if you take it up seriously and invest considerable time in it. Research reports show that U.S. residents spent nearly $469.5 million in 2004 on online dating facilities. This makes the segment the largest paid web content, according to market experts. Moreover, towards November-end in 2004, nearly 844 lifestyle and dating sites were operational, which marks a 38% increase since the beginning of the year.
Market analysts point out that online dating services are likely to grow significantly in the U.S., considering the growing population of divorcees. Moreover, the online dating service is an already established industry and has been instrumental in marriages of thousands of americans. The business just needs your focus and commitment for guaranteeing success. Make sure that you have a business plan in place to start with.
Alexander Gordon is a writer for http://www.smallbusinessconsulting.com - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.
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