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The bottom line is that having a website that looks good is fine, but if it doesn't work the way people want it to, they won't care how good it looks. I think Daoust over-emphasizes the importance of design simplicity, particularly in the case of Google -- sure, it helped that Google's design was clean and simple, especially when compared to AltaVista and other popular search engine/portals of the time, but Google got popular because it worked. Users got useful, relevant results quickly. That's what webmasters have to keep in mind. Why are people visiting your site? Does your design make it easy for them to do what they want to do? If not, it doesn't matter how great your site looks.
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